Rockin’ for the Hungry Fund Drive Launches Virtually on Giving Tuesday

. November 19, 2020.
Emergency food box Food Gatherers
Emergency Food Box. Image courtesy of Food Gatherers.

Food Gatherers, ann arbor’s 107one, and Kroger are starting their annual Rockin’ for the Hungry fund drive. Here’s how you can help keep our community fed!

Food Gatherers, ann arbor’s 107one, and Kroger are launching their 32 annual Rockin’ for the Hungry fund drive to help alleviate hunger in Washtenaw County. 

This holiday season, many residents of Washtenaw County won’t have enough to eat, some for the first time in their lives. As a result, they will turn to local food pantries for help. During the 2020 Rockin’ for the Hungry fund drive, community members can join Food Gatherers and ann arbor’s 107one to virtually raise the funds for 30,000 emergency food boxes to help fill our neighbors plates. Gifts made during Rockin’ will be matched 1:1 thanks to the generous community members including the Harold & Kay Peplau Family Fund and the estate of Irene Fast.

“While Rockin’ may look different this year, one thing remains the same, no one in our community should go hungry,” said Eileen Spring, President and CEO of Food Gatherers. “The COVID-19 pandemic has dramatically increased food insecurity in our community and many of our neighbors are facing hunger for the first time. When you make a gift during Rockin’, you will support our county-wide network of 170 partner programs and agencies distributing food to anyone who needs it.”

The drive will launch on Giving Tuesday, and ann arbor’s 107one radio personalities will be hosting the virtual event during a five-day broadcast. The event will take place from Tuesday, December 1 until Saturday, December 5. Listeners can tune in from 6am until 7pm to catch interviews with community leaders and partners, updates, and donor sponsored power hours.

Since the event is virtual, there are a number of ways for people to participate. To donate and get your gift matched 1:1, either:

  • Online here.
  • By phone. Call 734-606-0753
  • By text. Text ROCKIN to 734-888-9676
  • By mail. Checks made out to Food Gatherers (write Rockin’ in the memo line) can be mailed to PO Box 131037, Ann Arbor, MI 48113

Washtenaw County Kroger stores are vital partners in the fight against hunger. Kroger’s Zero Hunger, Zero Waste initiative demonstrates the company’s commitment to ending hunger in our community while eliminating waste from its stores.

Remember, each gift to Rockin’ will be matched 1:1, doubling your impact and feeding children, families, adults, and seniors in our community!


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