Weekly What’s Up: ICC Street Fest

. August 1, 2014.

There’s a soccer game coming to town tomorrow but there’s a dance party happening tonight! Blogger/promoter and DJ Matthew Altruda (from 107.1 FM) will be hosting a music festival in celebration of the International Champions Cup, a friendly association of soccer clubs (from England, Spain, Italy and Greece) playing matches on a tour around the country, essentially a preseason exhibition but a chance for us Yanks to see some international talent.

But soccer is a game of patience and that can wait until tomorrow (Manchester United and Real Madrid will play at Michigan Stadium, Saturday at 4pm). We’re here to rock, groove, shout, dance – all of the nowness that cannot be contained and can only be properly evoked by upstart neo-psychedelic folk-rockers Joe Hertler and The Rainbow Seekers. Hertler leads his band for a headlining spot on Altruda’s outdoor Main Stage (around 10, between Main Street and Washington). Special guest DJs Ross Federman and Nick Ayers will supplement the between-band breakdown and set up with some tunes (and some of you might remember them from Tally Hall, a band near and dear to the Ann Arbor area throughout the 2000s).

But who else is on the bill?

Frontier Ruckus, for one. The Lansing/Detroit-based quintet made a name for themselves in Ypsilanti and Ann Arbor before becoming darlings of the NPR, Paste and Stereogum crowds. After last year’s 90-minute double album Eternity of Dimming, the Quite Scientific band thought they’d be going down the road-tripping-road of revved-up, riffy college rock, stoked with 3-4 minute jams scintillating with reverb and nostalgic/awkward/self-empowering poetic balladry. Well, that’s sort of where they’re headed with the latest single.

Listen: “Sad Modernity” by Frontier Ruckus

Frontier Ruckus will deploy their synth-y rock to rouse the crowd just before The Rainbow Seekers take the stage.

Here’s the line up:
Main Stage (Main Street and Washington)
3pm – 11pm
The Euphorics
Chris Good Music
The Fever Tongues
Max Frost
Flint Eastwood
Frontier Ruckus
Joe Hertler
w/s/g DJs Nick Ayers & Ross Federman of Tally Hall

Second Stage (Ashley and Liberty)
5:30pm – 11:30pm
Ross Federman
PAT in the HAT
Asher Perkins
DJ Holographic

While you’re here, this humble blogger would recommend sampling two other bands scheduled to perform. Just in time before I thought I was getting tired of the tight, vaulted riffs and bob-and-weave melodies of post-punk, Fever Tongues come along to reinvigorate me.

Listen: “Preachers/Politicians” by Fever Tongues

If we still haven’t sold you on this International Champions Cup Street Festival yet – then…
A.) You could head over to Mr. Altruda’s site: http://treetownsound.com/ for further convincing
B.) You could listen to Detroit’s Flint Eastwood

Listen: “Secretary” by Flint Eastwood

Until next week…


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