Multiplatinum recording artist 24kGoldn, and San Fransisco native, is back with a highly infectious new track, In My Head featuring Travis Barker, via RECORDS/Columbia. The song arrives alongside an official video, which follows Golden out on the open road where the presence of his ex is inescapable…or is it all in his head?
24kGoldn enters the metaverse in a big way showcasing his very own avatar in the official video, which was created by Golden himself alongside leading avatar tech company, Genies. Watch as the avatars take over his mind and cause him to see flashes of her everywhere he goes.
Golden is also set to embark on his 14-date Better Late Than Never North American headline tour this May with Lil Bean and additional support Bailey Bryan.
24kGoldn is known for the breakout single Mood, featuring Iann Dior, which captured the masses and became a cultural phenomenon. The song spent 8 weeks at #1 on the Billboard Hot 100 chart and on the Pop radio chart, where it set the record for most spun song in a 7 day period.
Rounding out the innovative single launch and serving as the virtual kickoff of the upcoming tour, 24kGoldn, together with Roblox and Sony, rolled out the El Dorado Concert Experience – an immersive virtual concert on Roblox.
Highlighting the high-fidelity experience, 24kGoldn will deliver his first public performanceof In My Head, plus Mood and other hits from his debut full length, El Dorado. The experience also features a full storyline, pitting 24kGoldn against an evil version of himself in a battle to save the city of “San Dorado,” a fictional city inspired by a mashup of 24kGoldn’s hometown San Francisco and El Dorado, the mythic city of gold.
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