Destination Ann Arbor has published an online survey as a way to gain insights on the community’s travel experiences and tourism preferences. This survey will contribute to a comprehensive marketing plan for Destination Ann Arbor and is in partnership with MMGY, a destination marketing firm.
Residents and workers in Ann Arbor, Chelsea, Dexter, Manchester, Milan, Saline and Ypsilanti are encouraged to complete a short survey about Washtenaw County. The organization will take the results of the survey and use them to better elevate the perception and awareness of Washtenaw County as a travel destination.
According to an economic impact study completed by Anderson Economic Group, tourism activity generated more than $895 million in economic impact in 2021. It was also found in this study that over six million visitors travel to Ann Arbor each year, and tourism supports over 6,800 full-time equivalent jobs in Washtenaw County which equates to nearly $190 million in earnings to area households.
“Crafting our destination’s brand should be a reflection and representation of our county residents, community, and stakeholders that we all can be proud to be a part of,” Sarah Miller, President and CEO of Destination Ann Arbor, said in a press release “Each of us has chosen the greater Ann Arbor area to live, work, and play for unique reasons that reflect the diverse communities we represent. What does that mean to you? Your voice will help us mold the next iteration of tourism marketing in our county. Tourism is the third leading industry of jobs in Washtenaw County and is a significant industry that supports the local businesses we frequent often. When we tell the unique story of our destination, we want to do our best to ensure everyone who lives and works in our county is represented in it. We encourage you to be a part of that story by expressing your ideas and thoughts in this survey so we can be better together.”
Residents Washtenaw County workers can complete the survey online. It is open through midnight Sunday, November 19.