Short's and Vulfpeck Collaborate on a Funky New Brew

. April 12, 2016.
shortsXvulfpeck-4-16-feat

Last week Short’s Brewing Co. announced a collaboration with the boys from the funk group Vulfpeck. The American Sour Ale, “Compression,” is inspired by the Vulf Compressor, a mixing tool made famous by Vulfpeck, giving them their signature sound.

Vulfpeck formed while the members attended the University of Michigan’s music school in 2011. Founder Jack Stratton envisioned a German version of the Funk Brothers that eventually gave birth to their pop-funk sound. They played their first live gig at the Blind Pig,  and have released several EP’s over the next few years and gained traction in the national music scene. The guys are based in sunny Los Angeles now, but their Michigan roots are strong.

 
 

The collaboration draws on the similarities between the process of mixing music and blending barrel aged beers. Best described by Short’s Brewing CEO Joe Short’s remix of Jack Stratton's thoughts on the Vulf Compressor:  

“Compression really is the salt of music beer mixing. It’s the ultimate tool of a mix engineer and the Vulf Short’s Compressorion is a really boutique, top-shelf Himalayan pink sea salt. This can really change the direction of a song beer. It’s kind of a one-trick pony in the best sense, in that it gives our songs beers a really distinct sound flavor and some people will just put it on drink the entire track bottle. It’s been a really cool addition to people finding out about Vulfpeck Short’s through this plugin funky blend. I really believe in it. We would not be selling it or commanding that price if it wasn’t a total game changer.” — Jack Stratton. Remixed by Joe Short

Short’s and Vulfpeck came together to blend four brews that correspond to the band members’ personal preferences.  There’s an Oud Bruin with plums aged in red wine barrels, a Sour American Brown Ale aged in red wine barrels, a Belgian Sour Wheat Ale made with blackberries and aged in Sauvignon Blanc barrels, and a Sour Stout aged in bourbon barrels.

The beer drops at the Short’s Anni Party XII on Saturday, April 30th from 4:00 PM -10:00 PM in Downtown Bellaire, Michigan. Beer as well as live music will be on tap, with performances by The Go Rounds, The Crane Wives, and of course, Vulfpeck.

Trending

Boom For Real: The Late Teenage Years of Jean-Michel Basquiat

Boom for real was a catchphrase Basquiat said when something really wowed him. It’s impossible to believe that anyone seeing this film won’t walk away feeling inspired; the film is a boom, for real.

Mike Gentry Shares Stories And Experiences Through Music

Music: Mike Gentry Shares Stories And Experiences Through Music

July 2018: The Biz Buzz

The latest buzz in the business world.

Indie Beauty

Vosenna, an indie beauty retailer, has opened at 2386 E. Stadium Blvd., in the Lamp Post Plaza near Trader Joe’s.